Merchandise & Service products are a new type of product, configured in the Lab 50 Product Catalog (myLab support coming later in 2017), which do not require customization by the customer in the Creative Product Builder. The system is completely open-ended and can accommodate a wide range of products. You have complete control to define the products/services and the categories they are in.
Some ideas include:
- Hard goods (frames, cameras, bags, lenses, accessories)
- Services (in-store classes, one-on-one training, professional photo sessions)
- Digital goods (downloadable courses, digital scrapbook art).
Merchandise & Service products will appear in the shopping pages, alongside folio creative products, but once a customer selects one they bypass the style selection and builder pages and are taken directly to “Add to Cart.” Just like any product, dealers can direct-link to merchandise products from their Umbraco pages, corporate sites, online advertising banners, email blasts, and more.