As more and more photos are taken on mobile devices, retailers who cannot easily print photos or incorporate them into creative products, like books and calendars, are missing out on a huge chunk of revenue. Our Photo Finale websites are responsive, which means the format converts automatically to look great on mobile and tablet devices. This is great for Android and even for a browser on an Apple device, but for Apple devices specifically, you can’t beat having a native app. We love this approach and so to do consumers. Your logo is always there on the Home Screen, reminding the user of your service. The app uploads fast and syncs with the user’s online account. It is another platform for you to brand, and you should take advantage of every opportunity where your brand can own space.
Having an iPhone app also helps a business show that it is relevant in today’s marketplace and having an iPhone app that helps generate additional revenue is even better! But the most innovative part about our (your!) app is that just like the Photo Finale website, the app is branded for a specific retailer and any retailer running a Photo Finale (or Foto Depot) website can brand it. (Psst, you can also have an app without a branded website, but it’s not the best option, as you are limiting your consumer’s ability to interact with your brand.) This gives a quick-to-market app for chains and large retailers, but also gives incredible power for an independent retailer to be able to have his or her own iPhone app for ordering.
Photo Finale believes in giving the power to the retailer for product branding, but also for customer ownership. When consumers use a branded app or similarly white-labeled Photo Finale, those users belong to the retailer, not to Photo Finale. Some competitors used a shared platform approach, where a user has one account that will work with any site or app on that company’s entire platform, effectively allowing one retailer’s hard-won consumers to switch to order from a competitor at any time. As well, we do not run generic versions of the app or of our websites, consumers only use retailer-branded versions of these products.