FOR IMMEDIATE RELEASE
August 3, 2020
Contact: Steve Giordano Jr.
Photo Finale Adds Photo Education Series
DIY videos by photo expert Erin Manning drive consumer clicks, boost revenues
Leesburg, Va – Photo Finale, the leader in white-label photo ecommerce services, announced the addition of a new photo education series to its popular Prestige line of products and services. Dealers running Photo Finale’s brandable website platform for photo product ordering can have the exclusive video content added to their sites. The presentation to the consumer is photo education, but the videos will feature product tie-ins geared to drive sales for Photo Finale dealers.
The videos are developed and hosted by photography expert and award-winning educator, Erin Manning, exclusively for the Photo Finale platform.
“Collaborating with Erin from the very start of the process allows us to shape the message and product tie-in to fit well with what our retailers offer and what we know will appeal to their customers,” explains Steve Giordano Jr., president, Photo Finale. “Then Erin adds her photo expertise and flawless delivery and we end up with an inspirational and informative 2-3 minute show that will engage any level of photographer.”
“Photo Finale is a great partner to bring my passion and creativity to inspire consumers to capture their important life events with photos and video,” says Manning. “We will work together not only to motivate and educate consumers but also to drive orders to photo dealers.”
“All our retailers will benefit in a general way through helping their customers better utilize their own cameras and equipment, and when Erin demos a specific light and stand to improve shots or suggests a printed product application, we will connect the user with that item to purchase,” says Giordano.
The first three videos cover composition basics, lighting techniques, and graduation portrait tips. Upcoming video topics will include “How to look great on your next video call,” “Smartphone photography,” and “Taking great summer photos,” as well as more traditional photo themes.
Watch the first three videos on Photo Finale’s demo site: demo.photofinale.com/diy-studio
Photo Finale’s Prestige line offers structured product groups that dealers can add to their sites to instantly expand their product menu. Prestige Photo Books, Prestige Gifting, Prestige Wall Décor, Prestige Essentials, and Prestige Signage are all wholesale fulfillment programs that allow a dealer to offer new product categories without adding equipment. Prestige Services is a set of packaged in-house services, like film development or scanning boxes, that dealers can add and tweak to match their on-site services. And now, Prestige DIY Studio introduces easy photo education and shareable content, with eventual product tie-ins.
About Photo Finale
A software company located just outside Washington DC, Photo Finale provides photo kiosks, photo-ordering websites, professional proofing gallery sites, wholesale fulfillment, and custom iPhone and Android apps to photofinishing retailers worldwide. For more information, visit photofinale.com.
About Erin Manning
Television viewers know Erin best as the photography expert and host of DIY Network’s Telly Award-winning TV series “The Whole Picture.” In addition to creating and hosting the syndicated Digital Photography 101 video series, she is the author of two photography books with Wiley and multiple online courses with Lynda.com/LinkedIn Learning and Creative Live. From her line of educational photo-lighting products to lectures and workshops at sea, she inspires her audience with creative ways to capture and share their stories.
Erin spent several years working as a commercial, portrait, and stock photographer, as well as completing a degree in Studio Art/Graphic Design from Loyola Marymount University. She is passionate about helping people understand photography, social media, and technology and is known for her clear, friendly teaching style. Find out more at erinmanning.com.